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Research papers

Golden mean

This paper postulates that the conflict between the finance and consumer measures in an organisation can be overcome by keeping in mind the overall goals of the organisation. This goal is defined to be - Maximising Shareholder Value. The paper...

Catalogue: Seminar 1996: The Big Brand Challenge
Authors: Kalika Tripathi, Sughosh Moharikar
June 15, 1996
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Citation

Tripathi and Moharikar (1996a, June 15). Golden mean. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/golden-mean